Bluescope Lysaght specializes in the supply, roll forming and installation of premium steel building products and solutions like roofing, walling and structural goods for buildings and other infrastructures. Its brand is synonymous with architects and construction leaders around the world.
The redesign was responsive, with a prioritised tablet experience in mind, based on intended use by architects and builders.
After multiple interviews with stakeholders, we identified their key target audience – Architects & Contractors. Instead of creating an information structure that appealed to all, I focused on distinguishing the primary content and directing them to their key B2B objective – generating sales leads.
Finding inspiration and the right products fast
Finding the right products fast
The 3 main information groups that were aligned with their requirements were Products, Case Studies, and Contact forms.
We made use of Lysaght’s involvement with multiple iconic projects in the region and used wide-cropped shots as main visual drivers to inspire and drive visitors to the Case Studies section.
Previously, products were grouped by category, followed by their model names, which forced users to explore into LV2 to see if that’s what they actually need. A product finder tool module which enables the user to filter products based on specifications and produce almost live search results, would allow a much more intuitive and faster way of searching.
Lastly, embedding an expandable contact form module at purchasing points of the user journey.
With these components in mind, the design of the content structure began.
Wireframes and prototypes were created in Axure. Vector objects were imported into Axure as icon stacks. Once we had stakeholders’ buy-in of the design of the core strengths, the rest of the templates were then designed.