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Bluescope Lysaght specializes in the supply, roll forming and installation of premium steel building products and solutions like roofing, walling and structural goods for buildings and other infrastructures. Its brand is synonymous with architects and construction leaders around the world.
Thermos is the leading global manufacturer of insulated food and beverage containers, whose innovative products seek to provide a more comfortable and enjoyable eating experience for people on the go. Currently, there isn’t a strong differentiation from its competitors and the brand name has become so synonymous with vacuum flasks (eg. Hoover for vacuum, Jeep for offroad 4x4s) that there was an opportunity to use meaningful content to support its brand name and reach out to more customers.
SingTel myBusiness is an online portal that is focused on helping Small and Medium Enterprises (SMEs) in Singapore by simplifying their adoption process of information and communications technology. It serves as an online resource for business, innovation, and technology news within the community, Software-as-a-Service apps, and aggregated opportunities like grants and assistance schemes.
Paddlepop is a milk-based frozen dairy snack made by Streets and sold in Asia and Australia by Unilever. Popular with ages from 8-12, the brand’s digital campaign in 2012 laid the groundwork for cross-channel storytelling, using an entertainment portal filled with an online gaming league and cartoon episodes to extend engagement. The idea this year was to build on that – dialling up immersion in the online platform games and improving cohesion in the gaming league with each game release.
Taking reference from this year’s animated stories’ theme, Dinoterra, players were now able to collect virtual dinosaur pets for competing in dinosaur-themed games. They were also able to use currency collected in each game to purchase pet accessories. These accessories enhanced their pets’ abilities, giving them the edge they needed to stay competitive in the league.
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