Paddlepop Magilika – Case Study Video

Paddlepop is a milk-based frozen dairy snack made by Streets and sold in Asia and Australia by Unilever. Popular with ages from 8-12, the brand’s digital campaign in 2012 laid the groundwork for cross-channel storytelling, using an entertainment portal filled with an online gaming league and cartoon episodes to extend engagement.

This was a case study video storyboarded with illustrations provided for the motion designer (will updated this when I get his name).
Paddlepop 2012 Showcase - Storyboard