Pearlie White Active Remineralization Toothpaste

The brief was to create a 30-sec toothpaste commercial that justified it being sold as a premium product at a premium price. The challenge was to make it informative yet project a premium feel to consumers. Our approach was to reflect the scientific information of the toothpaste in an animated infographic to educate consumers of the product’s ingredients and its benefits.

Pearlie White - Active Remineralization Toothpaste illustrations

Some illustrations created for the commercial. Old secondary school science textbooks were used as the main reference.