About


My love for design started with a computer studies diploma course at Ngee Ann Polytechnic, learning subjects ranging from information systems, linear and object-oriented programming to database queries and low-level computer graphic codes.

After the course, I pursued a BA degree concentrating on graphic design and animation instead, and got a job at a local multi-disciplinary design studio, fFurious. Over there, i spent six years mostly designing and developing websites in HTML and Flash, animating music
videos and tv commercials. In retrospect, the move from computer programming to creative work allowed me to apply programming principles to design processes. This broad mix of digital skills landed me a job at Boston-based technology firm, SapientNitro, where i spent two and a half years conceptualizing and visualizing user experiences, interfaces and digital marketing.

I have worked as a UX consultant and lead designer on various UX and content-source projects, brand presence and integrated marketing campaigns. I’m used to working directly with clients ranging from brands like Singtel, Unilever to Ace Insurance and WWF, on an individual/ collaborative basis. I have lead projects from planning to development with client-focused delivery and not compromising on user experience and visual communication.

Being hands-on across a wide spread of domains set me up for a good foundation of curiosity in experience design and user engagement.

If you are interested in collaborating, please email me at principal@bertnert.com